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Sections on well-being Health and Beauty Wellness and Sport: news and trends
Sections on well-being Health and Beauty Wellness and Sport: news and trends Wellness and Sport: news and trends |
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 The Italian "Borsa del Turismo" at BIT in Milan underlines that the year 2010 will be the year dedicated to the great theme of Water & Sport. Since some years, water sports are living a boom. In the meanwhile, increases also the numer of tourist facilities and special offers adressed to wellness tourism. The tourism business creates in this specific sector a turnover of 1.5 billion euros. The water represents the ideal environment for sport, but also the perfect surroundings for many other activities, as confirms the overwhelming success of cycling tracks along the coasts of Italy and waterways (lakes, rivers, protected marshes). The water means spa and wellness, it is the protagonist of beauty and the best cure to body's stress and mind's anxiety, both through the direct contact and the cocooned atmosphere, designed around water to get relax, fun and relief. In contrast with the difficulties of the macro-tourist business, the field of sport and wellness holidays is living a phase of continuous increase in numbers and facilities. The specific area Mind & Body Wellness highlights the natural synergy between sport, wellness of body and mind.According to a recent English survey concerning 132 Italian spa hotels, 3, 4 and 5 stars, the 51% of respondents appreciate the offer of sport facilities, where you can regain health and wellness, as swimming pool or fitness center, tennis courts and diving center in the seaside hotels. Sports and sport facilities do not represent the main motivation of the stay, but they are an important element in choosing a destination rather than another. |
